Privacy Policy

Last updated: May 2026

Introduction

Picluma ("Picluma," "we," "our," or "us") is a photo cleanup utility app for iOS. This Privacy Policy explains how Picluma accesses, uses, and protects your photo library data when you use the app.

We are committed to your privacy. Picluma processes photos locally on your device to identify cleanup candidates — it does not upload your photos to any server or external service.

What Picluma Accesses

When you grant photo library permission, Picluma accesses the following on your device:

  • Photo metadata: File size, creation date, media type, and dimensions.
  • Photo URLs: For displaying photo previews within the app.
  • Perceptual hash values: Computed locally on your device for duplicate detection.

Picluma processes photos locally using perceptual hashing to identify duplicates and analyzes sharpness to detect blurry photos — it does not transmit photo pixel content to any external service.

How Picluma Uses Your Data

On-Device Processing

All photo analysis — including duplicate detection, screenshot identification, and blurry photo detection — is performed entirely on your device. No photos are uploaded to any server.

What Picluma Does NOT Do

  • Picluma does not upload your photos to any cloud service.
  • Picluma does not send your photos to any external AI model.
  • Picluma does not transmit photo pixel content to external services. Duplicate detection and blur detection use perceptual hashes computed locally on your device.
  • Picluma does not track your location.
  • Picluma does not sell or share your photo library data with third parties.

Photo Deletion

When you choose to delete photos through Picluma:

  1. You review first: All suggested deletions are presented to you for review in a deletion basket.
  2. Your confirmation: You confirm deletions before they are moved.
  3. iOS confirmation: iOS shows a native confirmation dialog before anything is removed from your photo library.
  4. Recently Deleted: Deleted photos move to iOS "Recently Deleted" album, where you can recover them for 30 days.

Picluma cannot delete system files, other apps' data, or iOS protected content.

Website Waitlist

When you join the Picluma waitlist on this website, we collect your email address for the sole purpose of sending you a launch notification when Picluma becomes available on the App Store.

What we collect:

  • Email address (required for waitlist signup)
  • Source page (which page you signed up from — used only for aggregate analytics)

What we do NOT collect:

  • Photo library data from the Picluma iOS app
  • Any other personal information beyond your email

Your email address is processed by our form provider and is not shared with third parties beyond the form service itself. We do not send spam — you will receive one launch notification email at most before App Store availability, and an optional follow-up afterward.

To unsubscribe or request deletion of your waitlist email, contact privacy@picluma.com.

Analytics

Picluma collects anonymous, aggregate usage data only when you explicitly opt in.

When analytics is enabled, we may collect:

  • Onboarding completion events
  • Scan start and complete events
  • Queue open events
  • Review decision counts (aggregate only)
  • Paywall view and subscription events
  • Error events (no photo content)

What we do NOT collect:

  • Photo URIs, filenames, or asset IDs
  • Number of photos in your library
  • Specific review decisions
  • Any data that could identify photo content

You can disable analytics at any time in the app Settings. When disabled, no analytics events are sent.

Website Analytics

This website uses privacy-conscious analytics to understand how visitors use the site and to improve the experience. The analytics service (Google Analytics 4) collects only aggregated page-view data — no photo library data is ever sent to website analytics.

Specifically, website analytics does not collect:

  • Your photos or any photo library content
  • Your name, email, or any personal information
  • Any data from the Picluma iOS app

Website analytics is configured to anonymize IP addresses. Some jurisdictions may require a cookie consent notice before analytics loads; ensure your deployment complies with applicable laws in your target regions.

Subscriptions and Payments

Picluma uses Apple In-App Purchase for subscription management. Payment processing is handled entirely by Apple.

Picluma does not collect or store payment card information. Subscription management (including cancellation) is handled through your Apple ID account settings.

Crash Reporting

Picluma may use anonymous crash reporting to improve app quality. Crash reports do not include photo content, photo metadata, or any personally identifiable information.

Data Retention

Picluma retains the following data locally on your device:

  • Your subscription status (managed via StoreKit)
  • Your cleanup goals and onboarding preferences
  • Your deletion basket state
  • Your analytics opt-in preference
  • Your weekly ritual settings

All locally stored data remains on your device and is not transmitted to Picluma or any third party.

Third-Party Services

RevenueCat

Picluma uses RevenueCat for subscription management. RevenueCat processes subscription status and purchase history in accordance with their privacy policy.

Apple App Store

Subscriptions are processed by Apple in accordance with Apple's privacy policy.

Children's Privacy

Picluma is not intended for use by children under the age of 13. We do not knowingly collect data from children under 13.

Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you through the app. The date at the top of this page indicates the last update.

Contact

For privacy-related questions or concerns, contact us at:

Your Rights

You can revoke photo library access at any time through iOS Settings → Privacy → Photos → Picluma. You can also delete all Picluma data by deleting the app, which removes all locally stored data.

To exercise any of your privacy rights, contact us at privacy@picluma.com.